Rag & Bone DIY Project

When I saw this editorial campaign, my heart skipped a beat. The concept is simple, you have one model, Rag & Bone clothes, no make up and they use their own camera to take the photos for the next advertising campaign.

The outcome, is stunning. Despite the girls in question being top models who are internationally known for their looks, the images are realistic and inspiring. You are offered a sneaky glimpse into their lives and for once, you have an advert that screams honesty.

These are a few of my favourites:

Images: http://diy.rag-bone.com/

Grace Molan